• Strategies

First you need an internet strategy. This depends on your expectations, what you do, and what we can do to make your web site successful. "Build it and they will come", was a popular saying a few years back. But speaking from experience, with the internet in mind, it's not true. You wouldn't build a store on a dirt road in the middle of nowhere and expect walk by traffic. Well, the same holds true with your web site The good news however is that there are numerous, low cost techniques that will drive visitors to your site. Then it's up to you to make your product or service desirable.

There are countless ways to promote your new web site, both online and off. Your business card should have your web address, as all of your printed material should. If you advertise in newspapers or magazines, you should mention your web address there as well. Online opportunities are numerous too. There are search engines, pay per click, affiliate programs and banner advertising to name a few. You shouldn't forget about e-mail marketing campaigns - they are very effective too. All of the above should neatly dovetail into your existing business/marketing plan.

Flexibility is a keyword in any web site plan. You should be ready to "play up" what works and "give up" what doesn't. It all takes time but in the end, web sites are a good investment.